HumNow
Visual Identity | Website UI | Mobile App | Apparel | Collateral
Spokane Valley’s first baseball and softball training facility for athletes of all levels.
Spokane Valley’s first baseball and softball training facility for athletes of all levels.
Visual Identity
The logo and identity are constructed to appeal to both young athletes and their parents. Chosen to portray energy and movement, while also feeling clean, modern, and strong. The client and I opted for a bold gold and black palette that’s versatile enough to work on the website, in print, and on merchandise.
See it in action
Each piece is part of a cohesive system, working together to create a consistent experience across all media. Seeing everything in context highlights how the elements interact and support one another, showing how a large volume of materials can come together in a way that feels organized, flexible, and intentional for any audience.