Body and Soul
Brand Assets | Social Media
Group fitness dance class at Peak Health and Wellness Center.
Group fitness dance class at Peak Health and Wellness Center.
Brand Assets
I created a set of brand assets that are bright, playful, and full of movement, reflecting the energy of the class while using my branding knowledge to keep everything cohesive. Because this was a small-scale sub-brand, I focused on giving it a unique, recognizable vibe without creating a true logo that would compete with the main gym identity.
The Story
After six years as a student and nearly two years as an instructor, I wanted a better way to keep our community informed and connected. Classes were full of energy, but updates, events, and last-minute changes didn’t always reach everyone.
That’s why I created the Body and Soul sub-brand. It provides a simple, consistent way to share information while keeping the heart of the class at the center. Every detail, from messaging to visuals, was designed to help members stay in the loop and feel the energy, excitement, and connection of each session.
That’s why I created the Body and Soul sub-brand. It provides a simple, consistent way to share information while keeping the heart of the class at the center. Every detail, from messaging to visuals, was designed to help members stay in the loop and feel the energy, excitement, and connection of each session.
See how it came to life
Once the identity was set, I applied it across social media and printed materials to extend the class experience beyond the studio. Bold visuals and playful layouts make the content feel like part of the class itself, while helping engage the community, share updates clearly, and keep the group growing.